Squarespace Statistics 2024 | Users & Revenue

Squarespace is a popular content management system and site hosting solution worldwide. 

It currently has over 4.9 million unique subscriptions worldwide and is expected to generate a revenue of $291 million to $294 million by Q2 2024. 

Besides, in 2023, Squarespace was the second most popular website builder worldwide, with 22.41% of the market share.

Let us explore further details about Squarespace subscriptions, revenue, expenses, market share, usage, employees, and more in this post. 

Squarespace Statistics 2024: At A Glance

  • Squarespace has 4.9 million unique subscriptions worldwide as of Q1 2024.
  • The platform expects to generate an annual revenue of $1.19 billion to $1.21 billion in 2024.
  • Squarespace registered a revenue of $281.1 million in the Q1 of 2024. 
  • In 2023, Squarespace generated a revenue of 1.01 billion, an increase of 16.76% compared to 2022.
  • Squarespace had a share of 22.41% in the website builder market in 2023.
  • Squarespace is used by 5.47 million websites worldwide as CMS technology as of May 2024. 
  • 15% of the websites used Squarespace to host their websites as of May 2023. 

About Squarespace 

Launched onJanuary 2004
Headquarters225 Varick StreetNew York City, New York, United States
FounderAnthony Casalena
Number of subscribers4.9 million (Q1 2024)
Q1 2024 revenue$281.1 million
2023 revenue $1.01 billion
Number of websites using Squarespace5.47 million websites (May 2024)
Number of Employees1,749 (2023)

How Many People Use Squarespace?

Squarespace has 4.9 million unique subscriptions worldwide as of Q1 2024.

According to the quarterly reports released by Squarespace, the platform had 4.9 million unique subscriptions as of March 31st, 2024, a YoY increase of 15.2% compared to the number of subscriptions recorded in Q1 2023. 

A QoQ increase of 6.52% or 0.3 million subscriptions was recorded in Q1 2024 compared to Q4 2023.

By the end of 2023, Squarespace had 4.6 million unique subscriptions, an increase of 0.4 million or 9.52% compared to the 4.3 million subscriptions recorded in 2022. 

Number of Unique Subscribers

Here is a table displaying the number of unique subscriptions recorded on Squarespace over the past years. 

YearNumber of Unique Subscribers
2024 (Q1)4.9 million
20234.6 million
20224.2 million
20214.1  million
20203.7 million
20192.98 million
20182.34 million

Source: Squarescape Q1 2024 report, Squarespace annual report 2023, Squarespace SEC Filings

Squarespace Revenue

Squarespace expects to generate an annual revenue of $1.19 billion to $1.21 billion in 2024.

Squarespace estimates that its annual revenue will grow 18% to 19% in 2024 compared to 2023, resulting in a revenue of $1.19 billion to $1.21 billion. 

Further, the company is also estimated to generate a quarterly revenue of $291 million to $294 million in Q2 2024. 

Source: Squarespace Investor relation Q1 2024

Squarespace registered a revenue of $281.1 million in the Q1 of 2024. 

That is an 18.61% YoY increase in the quarterly revenue compared to the revenue of $237.0 million registered in the Q1 of 2023. 

Besides, in 2023, Squarespace generated a revenue of $1.01 billion, an increase of 16.76% in annual revenue compared to $867.0 million registered in 2022. 

Here is a table displaying the revenue generated by Squarespace over the past years. 

YearRevenue Registered by Squarespace
2024 (Q1)$281.1 million
2023$1,012.3 million
2022$867.0 million
2021$784.0 million
2020$621.1 million
2019$484.7 million
2018$389.9 million

Source: Squarescape Q1 2024 report, Squarespace annual report 2023, Squarespace SEC Filings

Squarespace Revenue Breakdown By Region

In the United States, Squarespace generated $201.03 million in Q1 2024.  

That was 71.5 % of the total revenue generated in Q1 2024. 

At the same time, Squarespace generated $80.11 million in the rest of the world, accounting for 28.5% of the total revenue generated in Q1 2024. 

Source: Squarespace Q1 2024 report

In 2023, Squarespace registered a revenue of $726.02 million in the United States.

That was 71.7 % of the total revenue of $1.01 billion generated in 2023. At the same time, Squarespace recorded a revenue of $286.31 million in the rest of the world. 

In 2022, Squarespace generated 71.8 % of the total revenue from the United States. 

Here is a table displaying the revenue generated by Squarespace in the United States and in other parts of the world. 

YearRevenue in the United StatesRevenue In The Rest Of The World
2023$726.03 million (71.7 %)$286.31 million (28.3 %)
2022$622.8 million (71.8%)$244.18 million (28.2%)
2021$544.50 million (69.4%)$239.54 million (30.6%)
2020$430.12 million (69.2%)$191.03 million (30.8%) 

Source: Squarespace Annual report 2023, Squarespace Annual report 2021

Squarespace Revenue By Sources

Squarespace’s presence revenue was $200.88 million in Q1 2024, while its commerce revenue was $80.26 million.

The presence revenue of Squarespace refers to the revenue generated through core platform subscriptions, domain-managed services, and other fixed-fee subscriptions, while the commerce revenue of Squarespace is mainly generated through additional commerce and marketing tools that subscribers purchase in addition to the subscriptions they have. 

In Q1 2024, presence revenue accounted for 71.5% of the total Squarespace revenue generated in that quarter, while commerce revenue accounted for 28.5%.

In 2023, presence revenue accounted for 69.6% of the total revenue generated, and commerce revenue accounted for 30.4%. 

Here is a table displaying the presence and commerce revenue recorded by Squarespace over the years. 

Year Presence RevenueCommerce Revenue
2024 (Q1)$200.88 million$80.26 million
2023$704.35 million$307.99 million
2022$597.3 million$269.67 million
2021$554.52 million$229.51 million
2020$477.83 million$143.32 million

Source:  Squarespace Q1 2024 report, Squarespace Annual report 2023, Squarespace Annual report 2021

Average Revenue Per Unique Subscription

In Q1 2024, the average revenue per unique subscription of Squarespace was $226.63.

This was a 6.52% increase compared to the ARPUS of $212.76 recorded in Q1 2023.

Besides, the average revenue per unique subscription was $228.02 in 2023. That was an increase of  9.02% compared to the ARPUS of $209.16 recorded in 2022. 

Average Revenue Per Unique Subscription (ARPUS)

Here is a table displaying the average revenue per unique subscription of Squarespace recorded over the years. 

Year Average Revenue Per Unique Subscription (ARPUS)
2024 (Q1)$226.63
2023$228.02
2022$209.16
2021$202.54
2020$186.00 

Source:  Squarespace Q1 2024 report, Squarespace Annual report 2023, Squarespace Annual report 2021

Squarespace Gross Merchandise Value

Squarespace recorded a gross merchandise volume of $1.65 billion in the first quarter of 2024.

That’s a 7.52% YoY increase in the gross merchandise volume compared to the $1.53 billion recorded in Q1 2023.

The annual gross merchandise volume was $6.21 billion in 2023, compared to $6.06 billion in 2022. That shows an increase of 2.52% in the GMV recorded in 2023 compared to 2022. 

Here is a table displaying the gross merchandise volume of Squarespace recorded over the years. 

Year Gross Merchandise Volume (GMV)
2024 (Q1)$1.65 billion
2023$6.21 billion
2022$6.06 billion
2021$5.78 billion
2020$3.9 billion

Source:  Squarespace Q1 2024 report, Squarespace Annual report 2023, Squarespace Annual report 2021 

Squarespace Total Operating Expenses

The total operating expenses of Squarespace were $215.2 million in Q1 2024.

That was a YoY increase of 11.74% compared to the operating expenses of $192.58 million recorded in Q1 2023. 

In 2023, Squarespace’s total operating expenses were $721.09 million, a decrease of 22.14% compared to the $926.13 million total operating expenses recorded in 2022. 

In 2022, the company had to spend $223.16 million as an impairment charge, which was an additional expense compared to the expenses recorded in other years. 

Here is a table displaying the total operating expenses of Squarespace recorded over the years. 

YearTotal Operating Expenses
2024 (Q1)$215.2 million
2023$721.09 million
2022$926.13 million
2021$898.28 million
2020$482.59 million
2019$341.5 million

Source:  Squarespace Q1 2024 report, Squarespace Annual report 2023, Squarespace Annual report 2021, Wallstreetzen

Squarespace Operating Expenses By Type

Squarespace spent $66.84 million on research and product development in Q1 2024. 

At the same time, $117.53 million was spent on marketing and sales, and $30.82 million was general and administrative expenses.

Besides, in 2023, Squarespace spent $349.57 million on marketing and sales and $242.19 million on research and product development. 

Here is a table displaying the expenses Squarespace has recorded over the years. 

YearResearch and Product DevelopmentMarketing and SalesGeneral and Administrative
2024 (Q1)$66.85 million$117.53 million$30.82 million
2023$242.19 million$349.57 million$129.33 million
2022$227.3 million$322.05 million$151.62 million
2021$190.38 million$339.96 million$367.94 million
2020$167.91 million$260.04 million$54.65 million
2019$107.64 million$184.28 million$49.58 million

Source:  Squarespace Q1 2024 report, Squarespace Annual report 2023, Squarespace Annual report 2021, Wallstreetzen

Squarespace Market Share

Squarespace had a share of 22.41% in the website builder market in 2023.

Squarespace is the second most used website builder worldwide. The most used builder worldwide is Wix, with a market share of 43.03%. 

Other website builders that are most popular worldwide are Weebly and GoCentral. 

Market Share Of The Leading Website Builders Worldwide

Here is a table displaying the market share of the leading website builders worldwide as of 2023.

Website BuilderMarket Share
Wix43.03%
Squarespace22.41%
Weebly9.88%
GoCentral5.15%
Webflow2.22%
Blogger6.4%
Others10.91%

Source: Statista

Squarespace online stores have a 14.67% market share of e-commerce software platforms and technologies worldwide. 

Squarespace online stores are the third most popular e-commerce software platforms and technologies worldwide. 

At the same time, WooCommerce is the most popular e-commerce software platform worldwide, with a market share of 38.74%. 

Other popular ecommerce platforms worldwide are Woo Themes and Shopify. 

Here is a table displaying the market share of the most popular e-commerce software platforms and technologies worldwide as of 2023. 

eCommerce Software Platforms And TechnologiesMarket Share
WooCommerce38.74%
Woo Themes14.95%
Squarespace Online Stores14.67%
Shopify10.32%
WixStores8.09%
Others13.22%

Source: Statista

Squarespace Usage Statistics

Squarespace is used by 5.47 million websites worldwide as CMS technology. 

However, of these, just 3.36 million websites are live.

0.31% of the top 1 million websites use Squarespace, while 0.64% of the websites among the top 100K websites use Squarespace. 

Further, 114 websites among the top 10K websites use Squarespace.

The following table displays the share of top websites that use Squarespace as CMS technology worldwide. 

Top Websites Share of WebsitesNumber of Websites 
Top 1 million0.31%3,090
Top 100K0.64%644
Top 10K1.14%114

Source: Built With

4.86% of the websites on the internet use Squarespace as their content management system. 

Squarespace is the third most used CMS technology by people worldwide. Comparatively, WordPress is the most used CMS technology worldwide and is used by 45.2% of the websites on the entire internet. 

Here is a table displaying the distribution of websites using CMS technologies on the entire internet. 

CMS Technology Percentage of Websites on the InternetNumber of Websites on the Internet 
WordPress45.2%31,299,689
Wix11.18%7,742,137
Squarespace4.86%3,364,244
Others38.76%

Source: Built With

2.5 million live websites in the United States use Squarespace as CMS technology.

That accounts for 74.36% of the websites using Squarespace.

Besides, 183,280 websites using Squarespace as CMS are from the United Kingdom, and 133,475 websites using Squarespace are from Australia. 

Here is a table displaying the countries with the highest number of websites that use Squarespace as CMS technology. 

Country Number of Websites Using Squarespace
United States2,501,606
United Kingdom183,280
Australia133,475
Canada102,226
Spain32,825
Germany32,511
New Zealand25,083
France16,838
Netherlands16,803
Switzerland16,042

Source: Built with. 

15% of the websites that use Hosted Solution technologies use Squarespace. 

Squarespace is the third most used hosted solution worldwide. 

The most used hosted solution by websites on the internet is Wix, with 34% of the websites using it. 

A 20% share of websites use Shopify as their hosting solution, and it is the second most popular hosted solution. 

Top Hosted Solutions Worldwide By Usage

Here is a table displaying the top hosted solutions worldwide according to their usage by websites. 

Hosted SolutionShare of Websites 
Wix34%
Shopify 20%
Squarespace15%
Wix Stores14%
Duda4%
Weebly3%
Other 10%

Source: Built with

How Many Employees Does Squarespace Have?

Squarespace had 1,749 employees in 2023.

That was a decline of 2.83% in the number of Squarespace employees in 2023 compared to the previous year. In 2022, Squarespace had 1800 employees.

The number of Squarespace employees increased from 1,261 in 2020 to 1,600 in 2021. That was a YoY increase of 26.88% in Squarespace employees between 2020 and 2021. 

Here is a table displaying the number of Squarespace employees recorded over the past years. 

YearNumber of EmployeesYoY increase in employee number
20231,749–2.83%
20221,80012.5% 
20211,60026.88%
20201,261

Source: Macrotrends

Miscellaneous Squarespace Statistics 

213,710 stores on Squarespace use Instagram to engage with millions of consumers. 

That accounts for 72.8% of the Squarespace stores. 

At the same time, Facebook is used by 42.5% of Squarespace stores, and Twitter is used by 12.3% of the stores. 

Here is a table displaying the number of Squarespace stores that use different social media platforms to connect with consumers. 

Social Media Platform Number of Stores
Instagram213,710
Facebook124,804
Twitter36,210
YouTube33,978
Pinterest18,915
Tiktok17,770
LinkedIn8,855
Facebook Group3,639
Yelp2,135
WhatsApp475
Snapchat372

Source: Store Leads

Squarespace recorded 37.71 million visits in March 2024.

Comparatively, in February, squarespace.com had just 36.84 million visits. Meanwhile, in January, the website recorded a total visit of 38.01 million. 

Source: Similarweb

Google Adsense is used by 19.7% of the Squarespace stores.

That accounts for 57,815 of the Squarespace stores.

At the same time, 19.3% of the Squarespace stores use Google Tag Manager, and 18% of the stores use Facebook Pixel. 

Here is a table displaying different technologies installed by Squarespace stores. 

Technologies UsedNumber of Squarespace Stores
Google Adsense57,815
Google Tag Manager56,757
Facebook Pixel52,750
Google Analytics33,376
reCAPTCHA30,122
Google Ads Pixel28,911
YouTube Player25,725
Google Analytics 425,345
Mailchimp9,162
Acuity Scheduling6,342

Source: Store Leads

Conclusion: Squarespace Expects An Annual Revenue Of Up To $1.21 Billion In 2024

Squarespace has been growing rapidly over the past few years, and the results can be seen in the overall growth of unique subscriptions and revenue. 

Squarespace’s unique subscriptions grew from 2.98 million in 2019 to 4.9 million in 2024, an overall growth of 64.43% over the past five years. 

Plus, the revenue registered by Squarespace displayed a surprising growth of 108.85% between 2019 and 2023. Further, by the end of 2024, the annual revenue of Squarespace is predicted to reach $1.19 billion to $1.21 billion from $1.01 billion recorded in 2023.

In conclusion, Squarespace is expected to keep growing in the coming years, considering its increasing usage and popularity worldwide. 

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